What is Ynot?
At Ynot, we ask the question that sparks all great ideas:
Why Not?
At Ynot, we ask the question that sparks all great ideas:
Why Not?
Why not flip the script? Break the mould? Pour something bold?
Born from curiosity and named after our founder Tony (yes, it’s Tony backwards),
Ynot is a creative beverage consultancy that challenges the status quo — one cocktail, one bar, one big idea at a time.
Our Story & Values
We started with a shaker, a spark, and a simple belief:
Great bars are built with bold ideas and better people.
At Ynot, mentorship meets madness, and systems meet soul.
Our values?
People-first | Quality-over-quantity | Creativity without compromise
Meet the Man Behind Ynot
Tanmoy Roy has been shaking things up for over 26 years, literally.
From iconic menus to iconic mixologists, he’s trained the best, built the boldest, and poured heart into India’s bar culture.
He’s not just a consultant, he’s the industry’s go-to guy for real transformation, grounded in hands-on experience and a serious love for the craft.
What We do
Full-Spectrum Consultancy
Ynot offers 360° consulting services tailored for bars, beverage programs, and craft breweries—covering everything from planning to execution under one expert roof.
Business Planning
We help you assess viability, define objectives, and lay the groundwork for long-term success with strategic, data-driven business plans.
Concept Development
From unique brand identities to theme-based bar concepts, Ynot transforms ideas into compelling experiences that connect with customers.
Bar & Space Design
We collaborate on efficient, aesthetic bar layouts that enhance both workflow and ambience, customised to your concept and customer flow.
Menu Creation
Our team crafts standout cocktail and beverage menus that align with your brand story, sourcing, and operational ease.
Inventory & Systems
Implement smart inventory systems and operational processes that reduce waste, increase profitability, and streamline day-to-day management.
Audits & Licensing
We handle detailed operational audits and assist with licensing to ensure compliance, efficiency, and growth-readiness.
Team Training
From bar staff to managers, we offer tailored training modules to elevate skills, consistency, and service standards.
Recruitment Services
Access top industry talent through our network, filling roles from mixologists to operations leads, all aligned with your brand ethos.
Event Creation
We will help curate cocktail-based events, bar takeovers & more to keep your space engaged with customers.
Meet the Team
Ynot Work With Us
We’re not here to just “consult.”
We co-create.
We’ve done this for decades, but every project still feels like our first.
We bring passion and precision in equal parts.
We actually care, about your people, your brand, and your bottom line.
Are you a Bartender? or Looking for a Bartending job?
We’re looking to create a feature for aspiring bartenders across India to connect with us.
Events & Pop-Ups
Testimonials
Tanmoy (Dada) has been a driving force in elevating the bar industry over the past decade. Wishing him great success in his next hospitality venture.
I've seen Tanmoy Roy reshape Kolkata’s beverage scene, from craft beers at The Grid to retail innovation with Caldera. His next chapter will surely inspire many in the industry.
Tanmoy’s leadership at Karnani F&B and ‘The Bar Chef’s Table’ has redefined industry standards. An icon of hospitality, he balances expertise with effortless grace and generosity.
Tanmoy Roy’s journey from bartender to bar leader over 20 years is nothing short of inspiring, marked by excellence, passion, and integrity. A true mentor and a remarkable human being, he uplifts everyone around him with authenticity and heart.